Areas of london are judged by their media consumption – a quick search on Upmystreet.com confirms that there are lots of people near me who read the Guardian. You could also argue that you can tell much from an area by the amount of space in the chiller cabinets of the local shops dedicated to Hummus. Or at least, that’s what I suddenly realised on the way home when i stopped in at Londis on Ferme Park Road. I was buying Milk – my eyes got drawn to a fridge with about 10 different varieties of Hummus, plus similar varieties sold by different brands. It has made me wonder – how bad is the hummus habit of the Crouch End middle class that it can support beetroot hummus? Ok so I made that one up – literally, I’m so far gone that my own habit means only homemade hummus can satisfy the cravings. Over the next few weeks I’m going to note how many different varieties there are on offer in different local outlets – prepare to be shocked!